Much has been heard in the news during the past year about crowd-sourced funding. This is where individuals and families can go online and ask for donations through various specialty websites such as IndieGoGo, KickStarter and GoFundMe. Causes can include favorite charities, help with medical bills or even help producing movies.
How can this help you? You can use these sites as a grant source to help fund your next aquatic therapy training. Simply create an account at one of these sites (we created an account at GoFundMe, above), create a campaign, tell your story why you are wanting to get this training, load it with pictures and videos of your practice and patients and click Publish.
To get the word out, there are many in-site options you can explore, such as sending posts to Facebook and Twitter, mailing invites to your email contacts and inserting badges into your own websites. But perhaps the best way to publicize your campaign is to alert your local media outlets by submitting a press release or news story. Appealing to your community brings the story home because that is who is going to be benefiting from your training.
Give it a try. Feature an especially needy family who could best benefit the most from aquatic therapy and have your first campaign send their therapist to class. From there you can try to send multiple therapists to class or raising your funding request to bring a training to your site where all your staff can be trained. You will find the crowd-funding options to be endless and much easier to pursue than tedious grant applications.
To help out, we have created a sample campaign above. Feel free to use it as a template for your own appeal. Or, if you'd like, we will even create one for you!